Doesn't Mean "No Strings Attached!"
An array of new wireless technologies are allowing innovative
companies to create fascinating new products and services.
But along with some of those capabilities come concerns
about privacy that are dramatically shaping the market
example, some retailers are considering requiring product
manufacturers to includ Radio Frequency ID tags ("RFIDs")
in all the products they make. RFIDs allow for better
inventory and supply chain management, and can aid in
loss prevention. But can RFID's be sewn into the hem of
your clothing and identify you as a customer each time
you walk by a store? Perhaps. And that scenario is just
one of the many questions raised by RFIDs.
Under the FCC's "Enhanced 911" plan, wireless
devices will soon be required to transmit the precise
location of a caller, accurate to within a few feet. This
technology, designed to help emergency crews locate callers
in danger, enables a new generation of marketing opportunities
tailored not only to consumers' interests but also to
consultants have specific expertise in privacy issues
facing wireless service providers and those who seek to
extend their technologies into the wireless marketplace.
Designing and building the technology is costly enough.
The sooner you consider the intricacies of privacy, the
less chance you'll be forced back to the drawing board
when a major privacy disaster makes consumers drop that
wireless device like a hot potato.
The convergence of entertainment media and data services
over broadband technologies (both wireline and wireless),
companies in the wireless and broadband arenas will have
unparalleled access to even more data about consumer behavior
and interests. Interactive television services, location
monitoring and data gathering technologies embedded in
set-top boxes and wireless devices mean that some of the
most intractable privacy issues -- including surveillance,
profiling, target marketing, and spam -- are colliding
on desktops, in living rooms, and even in the palm of